The American Conservatives, a publication owned by the right-wing Heritage Foundation, is using the word “black” to link to an ad featuring a white protester who was interrupted during a Black Lives Matter protest at a college campus in Ohio.
The ad, which was released Monday, uses the phrase “Black Lives Matters” to describe a protest held at a high school in the city of Akron last week by a group of young Black students.
The group chanted “Black lives matter” and “hands up don’t shoot.”
It’s unclear whether the group in question is affiliated with Black Lives Matters, a national organization that has come under fire from some conservatives for failing to call out white supremacy.
The group has been criticized for its lack of action to tackle the crisis of police brutality in the U.S. and by some on the left for using the term “black lives matter.”
In a statement Monday, the group said the ad was meant to highlight a group that “has no place in our community and that has a history of being hostile to us and our culture.”
The ad’s title, “Black People Can’t Run Away,” refers to a video by Black Lives and other activists that has gone viral on social media.
The Black Lives Movement, a movement led by former Black Panther and activist DeRay Mckesson, gained national attention after the shooting death of Alton Sterling in Baton Rouge, Louisiana, last month.
A video of a Black man being pepper-sprayed by police during a protest against the shooting was shared nearly 6 million times on Facebook.
A spokesperson for the American Conservative Alliance, the magazine’s publisher, did not immediately respond to a request for comment on Monday.